Saturday, November 29, 2008

Bruce Sterling:Beautiful things are important. If they're truly beautiful, they should be so beautiful that you are showing them to people.





mixed media by marguerita
Your pride in these things should enhance your life, your sense of taste and perhaps your social standing.

They're not really that beautiful? Then they're not really beautiful. Take a picture of them, tag them, remove them elsewhere.

Emotionally important things. All of us have sentimental keepsakes that we can't bear to part with. We also have many other objects which simply provoke a panicky sense of potential loss – they don't help us to establish who we are, or to become the person we want to be. They subject us to emotional blackmail.

Is this keepsake so very important that you would want to share its story with your friends, your children, your grandchildren? Or are you just using this clutter as emotional insulation, so as to protect yourself from knowing yourself better?

Think about that. Take a picture. You might want to write the story down. Then – yes – away with it.

You are not "losing things" by these acts of material hygiene. You are gaining time, health, light and space. Also, the basic quality of your daily life will certainly soar. Because the benefits of good design will accrue to you where they matter – in the everyday.

Not in Oz or in some museum vitrine. In the every day. For sustainability, it is every day that matters. Not green Manhattan Projects, green moon shots, green New Years' resolutions, or wild scifi speculations. Those are for dabblers and amateurs. The sustainable is about the every day.

The Viridian Design Movement

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