Marketing, Marketing,Markwatering

So whydid Americans spend nearly $11 billion on bottled water in 2006, when we could have guzzled tap water at up to about one ten-thousandth the cost? The facile answer is marketing, marketing and more marketing, but Elizabeth Royte goes much deeper into the drink in “Bottlemania: How Water Went on Sale and Why We Bought It,” streaming trends cultural, economic, political and hydrological into an engaging investigation of an unexpectedly murky substance. http://www.nytimes.com/2008/06/15/books/review/Margonelli-t.html?ref=review